Manscaped Monthly Minute

Our team was tasked with creating a monthly PSA to drive engagement and highlight our partnership with the Testicular Cancer Society. Customers were entertained and claimed they checked themselves. I'll take their word for it.

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Creative Director: Carter Baldwin • Associate Creative Director: Darrah Christel • Sr. Copywriter: Andrew Nackerud

Manscaped Product Naming

My team owned product and program naming, addressing everything from the trickiness of securing a name that overcomes trademark, linguistic, and cultural hurdles to the art of getting alignment from c-suite stakeholders.

Creative Director: Darrah Christel • Sr. Copywriter: Andrew Nackerud • Copywriter: Quinn Lutkenhoff • Copywriter: Alex Seizovic • Agency Partner: Seasons Studio

Manscaped Monthly Minute

Manscaped Product Naming

Manscaped Packaging

Manscaped OOH

Manscaped Brand Book