McDelivery Night In
In 2017, McDonald’s took a powerful step forward by partnering with Uber Eats and rolling out its first-ever Global McDelivery Day. This promotion leaned on high-powered celebrity endorsements, local activations and free limited-edition swag to drive consumer awareness and trial of McDelivery.
In 2019, McDonald’s delivered a loftier challenge—go bigger. So we pitched a “Global McDelivery Night In.” One night of JOMO ordering the most craveable, sinfully delicious, and shameful food via McDelivery. And loving every minute of it.
Special tribute to the names that didn’t make the cut: Stayin’ In & Lovin’ It, Order & McChill, Take Out & Ghost Out.
The thing is, we knew 60% of McDelivery orders were being placed at night. And with the growing cozy culture emerging around the world, McDonald’s had the opportunity to create a unique line of loungewear and accessories that could take customer’s ‘McDelivery Night In’ to the next level. The campaign launched with a press event in New York City, social media quizzes, instagram gif stickers, and more.
McDonald’s ‘Global McDelivery Night In’ drove a global sales increase of more than 25%, and the following day, drove the most delivery orders ever for McDonald’s on a single day.
Creative Director: Anne Milan Alo • Creative Director: Chri Romero • Designer: Mar Yayama • Copywriter: Darrah Christel
“McDonald’s is making sweatpants and workout shorts seemingly without any sense of irony. ”
