Persona Nutrition Kelly Ripa Campaign
There’s not a human on this planet who doesn’t want to know Kelly Ripa’s secrets to staying in shape. Fans are constantly commenting on Kelly’s life, posing the proverbial question, “How does she do it?”
Tapping into her secret sauce allowed us to create a top-of-funnel brand awareness campaign designed to entertain, capture leads, and establish credibility in a highly saturated supplement market that was thriving at the height of the pandemic.
As the copy lead on this campaign, I oversaw the script development and omni-channel messaging strategy with our agency partner, Lippe Taylor.
My goal was to pull Kelly’s lighthearted humor through every channel deliverable, answering the question: What’s her secret? Persona.
Is Kelly’s secret supplements? Well, it’s not yak milk.
What about her glow. Think unicorns are involved?
Creative Director: Allyson Murphy • Copy Lead: Darrah Christel • Agency Partner: Lippe Taylor
