REI Hear Her Out

Researchers estimate that women occupy around 0.5% of recorded history—meaning their stories have gone untold for centuries. In honor of Women’s History Month and International Women’s Day, we decided to share the untold stories of women in the outdoors. Anecdotes that range from the fearless women who scale mountains to the ones who find pure joy in gardening—and everything else in between.

Associate Creative Director: Alex Wells • Designer: Laine Cherashore • Designer: Ian Palmgren • Copywriter: Corina Carrizales • Copywriter: Darrah Christel  

REI Run With Us

Runners saw REI as more of an outdoor generalist, not able to service their unique running needs. So we wanted to show runners how REI plays a role in the running community as a holistic run shop.

Creative Director: Jason Sutherland • Art Director: Sam Hodgson • Designer: Alison Solomon • Copywriter: Keith Erps • Copywriter: Darrah Christel  

REI How to Holiday

This was a collaborative effort between marketing, digital, email, and social to produce a cross-channel campaign that showed our customers how to holiday. Using informative content, directional messaging, and a dash of self-aware holiday humor.

Associate Creative Director: Ryan Meline • Designer: Ian Palmgren • Copywriter: Darrah Christel  

REI Welcome Series

Creative Director: Tim Yeadon • Art Director: Kathryn Alva • Designer: Kiersten Miller • Copywriter: Renee Meininger • Copywriter: Darrah Christel  

REI Email Best Practices

As REI’s email service provider and creative agency, we were in a unique position to run creative tests and share findings to improve email performance. This presentation in particular, was developed to inform creative briefs from REI to our agency, based on the data and best practices we were seeing in email.

Art Director: Tricia Scott • Designer: Natalie Perry • Copywriter: Darrah Christel